Bridging Strategy, Technology and Performance
I help you to apply technology to achieve your business goals. Specializing in business information systems, particularly CRM and Analytics, I am your partner in defining true needs, structuring programs and executing plans to realize your strategy
How can you remove barriers to growth?
Are you covering the right customers?
Do you know where you win deals and how you lose?
Are you going to hit your targets?
Which campaigns should you run?
Do you need more customers or should you go deeper with your existing base?
Does the product need to change?
Do you have the information on hand to make decisions confidently?
Is your technology spend optimized?
Are your information systems enabling your business strategy?
Are the earning their keep?
Do you have gaps and overlaps in your IT portfolio?
Can you use your data to find insights and drive action?
Are you using AI?
Are you really reaping the benefits of your investments?
Does your technology roadmap power your business plans?
Are you enabling your team?
Are customer expectations being met?
Is your team focussing on the right things?
Do they have the information they need?
Could processes be automated?
How are your competitors innovating?
Should you update your processes?
Does your team have what they need to succeed?
Testimonials
See what people are saying
“Field Enablement transformed our business approach with their exceptional consultancy services. Their expertise in Business Information Systems for Sales and Marketing helped us streamline our operations and achieve our strategic goals efficiently. The team's professionalism and dedication were evident from start to finish.”
Core Services
Each engagement is tailored to your needs and aligned with best practice
The process starts with understanding your goals and defining a program of work to drive towards them
A low-risk place to start is with a 3-6 day Identify engagement, or a Transformation Assessment

Strategic Program Management
Two out of three transformation initiatives fail
For decision-makers responsible for strategic technology or business transformation, the cost of failure is high in terms of both investment and credibility. Yet organizations large and small struggle to convert great technology choices into real business value.
I can help you to define and set up your program according to Managing Successful Programmes best practice to
- Clarify the vision and the gap between the current and future states for the business
- Build a realistic assessment about the capacity and ability to change
- Clarify decision-making and focus project work on strategic benefits
- Set up a structure to enable your team and delivery partners to deliver outcomes that achieve your strategy
CRM Implementation and Optimization
Business growth can be hindered by a lack of visibility to sales pipeline, support cases and overall customer engagement activity. It is hard to make data-led decisions without this information, which means your team is less productive.
I can help you to
- Define strategic goals for CRM and select a platform
- Define the technology and change projects to enable your organization goals
- Define your business processes
- Implement a CRM system with related business processes and real-time dashboards
- Set up your internal team to enable results through a structured operating model


Alignment of Technology Portfolio with Business Strategy
With the rapid evolution of cloud and AI technologies organizations often have too many systems and projects in the environment. This drives higher costs, internal and external friction and lower ROI.
I can help you to
- Identify gaps and duplication in your existing technology project portfolio when compared to your business strategy
- Create a to-be technology and change roadmap to enable the goals of the business
- Align new and current efforts to the roadmap: Start, Stop, Continue
- Setup an operating model to manage the portfolio for cost and benefit on an ongoing basis
- Optionally, run the operating model for continued delivery in line with evolving strategy
Enterprise Data Management
Organizations typically have pockets of disconnected data that limit customer experience, create internal friction and hamper automation. I can help you to
- Identify opportunities aligned to strategy, especially in analytics, AI and cross-team collaboration
- Inventory data sources and define an approach to align them, including sustaining
- Work with your IT provider to define the to-be Enterprise Data Warehouse
- Define and implement data flows and processes to permanently drive them
- Define and implement needed dashboards, reports, imports to other processes to drive action

Typical Process
Tailored to your needs, and underpinned by Managing Successful Programmes best practice, my approach emphasizes
- Clarifying the strategic business goals prior to planning delivery projects
- Planning and delivering projects aligned to those benefits
- Enabling adoption of the the new capabilities
Each phase can be contracted individually to manage your costs.
A low-risk place to start is with a 3-6 day Identify engagement

About Gareth Williams
My experience in defining and delivering technology programs in large enterprise gives me a broad perspective across people, process and technology including enterprise data, M&A, compliance, culture change, process design and adoption
I use the same processes as major consulting houses, aligned with Managing Successful Programmes best practice
I take a practical approach that puts your strategy ahead of technology

- With a career dedicated to digital transformation and CRM strategy in large enterprise, I help organizations optimize performance through technology and business change
- Having led multi-million-dollar enterprise programs, I bring deep expertise in program management, information systems, team-building, CRM, analytics, process improvement and data
- I am skilled at aligning information systems with business strategy, driving operational efficiency and leading global, cross-functional teams to drive transformations
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