Bridging Strategy, Technology and Performance
I help you to apply technology to achieve your business goals. Specializing in business information systems, particularly for Sales and Marketing, I am your partner in defining needs, structuring programs and executing plans to realize your strategy
How can you remove barriers to growth?
Is your team covering the right customers?
Do you know where you win deals and how you lose?
Are you going to hit your targets?
What sales and marketing campaigns should you run?
Do you need more customers or should you go deeper with your existing base?
Does the product need to change?
Do you have the information on hand to make decisions confidently?
Is your technology use optimized?
Are your information systems enabling your current business strategy?
Has evolution led to gaps and overlaps in your IT portfolio?
Can you use your data to find insights and drive action?
Are your licensing costs too high?
Are you using AI?
Are you reaping the benefits of your investments?
Does your technology roadmap power your business plans?
Are you enabling your team?
Are customer expectations changing?
How are your competitors innovating?
Is your team focussing on the new business imperatives?
Do they have the information they need?
Could processes be simplified and automated?
Should you update your sales process, product knowledge or sales plays?
Does your team have what they need to succeed?
Testimonials
See what people are saying
“Field Enablement transformed our business approach with their exceptional consultancy services. Their expertise in Business Information Systems for Sales and Marketing helped us streamline our operations and achieve our strategic goals efficiently. The team's professionalism and dedication were evident from start to finish.”

Optimize Technology Portfolio to drive Business Strategy
With the rapid evolution of cloud and AI technologies organizations often have too many systems and projects in the environment. This drives higher costs, internal and external friction and lower ROI. This service will
- Identify gaps and duplication in your existing technology project portfolio when compared to your business strategy
- Create a to-be technology and change roadmap to enable the goals of the business
- Align new and current efforts to the roadmap: Start, Stop, Continue
- Setup an operating model to manage the portfolio for cost and benefit on an ongoing basis
- Optionally, run the operating model for continued delivery in line with evolving strategy
Sales CRM Implementation and Optimisation
Business growth can be hindered by a lack of visibility to sales, pipeline and seller activity. It is hard to make data-led decisions on customer coverage or losses without this information, which means your sales team is less productive. This service will
- Enhance visibility and management of the sales pipeline, creating actionable insight such as Sales Coverage assignment, Lead Prioritization, Cycle Time improvement, Campaign Design, Forecast Improvement and Target setting
- Define the technology and change roadmap to enable your organization goals
- Implement a Sales CRM system with related business processes and real-time dashboards
- Set up your team to enable results through a structured operating model


Program Management
Organizations strive to respond to changes in the volatile business environment to grow, innovate and improve effectiveness and efficiency. Typically, programs will operate across the business and will affect organization, culture, processes and technology. This service will define and manage your program according to Managing Successful Programmes best practice to
- Clarify the vision and the gap between the current and future states for the business
- Build a realistic assessment about the capacity and ability to change
- Clarify decision-making and focus project work on strategic benefits
- Set up a structure to enable your team to deliver outcomes that achieve your strategy
Enterprise Data Management Strategy
Organizations typically have pockets of disconnected data that limit customer experience, create internal friction and hamper automation. This service will
- Identify opportunities aligned to strategy, especially in analytics, AI and cross-team collaboration
- Inventory data sources and define an approach to align them, including sustaining
- Work with your IT supplier to define the to-be Enterprise Data Warehouse
- Define and implement data flows and processes to permanently drive them
- Define and implement needed dashboards, reports, imports to other processes to drive action


Workshop Facilitation
The most transformative improvements require cross-organizational changes, which can be hard to agree without an holistic leadership approach. Using large enterprise experience, this service will
- Work closely with leaders to define key outcomes requiring workgroup performance, such as cross-team processes design, acquisition integration and project planning
- Design the workshop in line with goals and budget
- Prepare the workshop including agenda and prework for attendees
- Facilitate the workshop to enable group performance, capturing key outcomes for execution
Training and Enablement
In today’s complex selling environment it is vital that your team is equipped with the right content, methodology, tools and regulatory awareness to drive customer success. This service will
- Work closely with leaders to define key outcomes requiring training and sales enablement
- Examples include Seller Onboarding, Consultative Selling, Export Compliance and Privacy
- Design the training program in line with goals and budget
- Create and deliver training and reference- in person, webcast, intranet and reusable videos
- Capture training outcomes in terms of knowledge transfer and satisfaction

Typical Process
Tailored to your needs, and underpinned by Managing Successful Programmes best practice, my approach emphasizes
- Clarifying the desired business benefits prior to planning delivery projects
- Delivering capabilities aligned to those benefits
- Enabling adoption of the the new capabilities
About Field Enablement
Large enterprise experience gives broad perspective across people, process and technology including enterprise data, M&A, compliance, culture change, process design and adoptionMajor consulting house processes, aligned with Managing Successful Programmes best practice
Practical approach that puts your strategy ahead of technology

Gareth Williams
- With a career dedicated to digital transformation and CRM strategy in large enterprise, Gareth helps organizations optimize performance through technology and business change
- Having led multi-million-dollar enterprise programs, he brings deep expertise in program management, information systems, Sales CRM, analytics, process improvement and data
- Gareth is skilled at aligning information systems with business strategy, driving operational efficiency and leading global, cross-functional teams to drive transformations
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